Evaluation draft assessment / Check SJA 16/01/12

Assessment / Check - Evaluation draft ideas SJA 16th Jan 2012

www:

• Good to see you taking our advice on board and thinking of really creative ways to present your info for each Eval question
• Thoughtful ideas noted here - with good intentions to really invest time and effort and use ICT creatively
• Great ideas about comparing the imagery used by Duffy to your own artist

ebi:

• Time to start getting on with developing your 'ideas' and notes into detail Katie, as you have set yourself lots of time consuming tasks to do - but PLEASE do them, as it will be worth it. Have you considered developing a website? or are you going to stick with the really great work you have been doing on your blog to date?
• New Technologies post - try using JING software to 'show' your skilled use of a wide range of new technologies on a daily basis in media lessons - just talk through as you open up your blog, final cut, photoshop,   etc, etc... An effective way of showing your skills with new media technologies
• Audience feedback - time consuming - but worth it. Do loads of 'documenting / evidencing' of you seeking a range of opinions from audience, and how you respond to their suggestions. Have copies of 'before' and 'after' edits of your video and photoshop work. The audience feedback needs to be real and genuine for it to work.
• Forms & Conventions Q- I think I saw you were thinking of uploading a Scribd doc for this post?? What about doing a vice over commentary of your music video (or a YouTube tagged version) to SHOW what conventions you were using (lighting, set, shot framing, artist representation, etc....) Don't forget to work towards your A-A* grade by reminding yourself of the 3 music video theories you studied Katie - SHOW an examiner where these ideas are used in your own work.
• Combination of video & ancillary tasks - this is all about the idea of 'design elements' threading through your prac work - show your brand identity and how it comes through your music video and your photoshop work.... Have another look at the Coldplay website / music video / CD cover to remind yourself of the power of an 'identity' combining all promotional material

Overall, great ideasKatie - BUT NOW is certainly the time to get starting on getting these developed...

In what ways does your media product use, develop or challenge forms and conventions of real media products?

• Compare our taxi scenes to those used within the same genre, Duffy – Warwick Avenue. Show how we used the same back of a taxi concept but challenged conventions by changing the ‘sad’ perception to something colourful and happy. For this create a short film clip of Duffy’s taxi scene and our own one. Perhaps a voiceover commentary for this.
• Digipak can also be compared to Duffy’s ‘Rockferry’ album cover in that its black and white however, the inside of ours will be colourful which can be compared to Paloma Faith. Challenged conventions by including traits of both type. Could be shown through a video or scribd.
• Also show how we used all 3 approaches to soul music videos, stage (Duffy), colourful (Paloma Faith) and outdoors (Adele).

How effective is the combination of your main product and ancillary texts?

• Same mixture of B&W with bright colours (turned up by contrast and brightness).
• Comparison of balloons in the video and inside the digipak, could be shown by scribd or imovie.
• Images of our artist compared with composition of other photographs of Amy Winehouse (outdoor images), Duffy (black and white & taxi images) and Paloma Faith (colourful images).
• Images of the ancillary texts compared to clips or screenshots of the video.

What have you learned from your audience feedback?

·         Create a film showing audience watching our film then reporting back their ideas for improvements and what they liked about the video.

·         Could perhaps send out a copy of ancillary text images with a survey monkey questionnaire attached asking for feedback and could post interpreted data gathered from the questionnaire on to our blog and maybe create a commentary explaining what the feedback means to us in terms of improvements.

·         Afterwards could create a comparison video based around the changes and improvements we made to our work based on the feedback we received from the audience. (e.g, if feedback was that a part of our video needed to look brighter, we could show the clip of the video before and after we’d adjusted brightness and contrast commentating on why we did this).

How did you use media technologies in the construction and research, planning and evaluation stages?  

• Could use a scribd to show an overall summary of what I used and elaborate on how.
• Show how we used green screen in planning stages but decided not to use it in our own video as it didn’t suit our genre.
• Images and videos of us using the equipment and talking about any issues we overcame and how we used it