Friday, 4 May 2012
Final Music Video: 'Technicolour' by Veronica Summer. Katie Lee (5117) Kayleigh Hobbs (5093) Cameron Roberts (5170)
This is our final draft of 'Technicolour' by Veronica Summer.
When playing the video pressing the red speech bubble button will remove tags.
Tuesday, 1 May 2012
Wednesday, 25 April 2012
Saturday, 21 April 2012
How effective is the combination of your main product and ancillary texts?
The animoto video I made (above) combines shots from my music video and ancillary tasks. Although there are costume changes and location changes, the brand identity throughout is strong and this is what links my main product and ancillary texts together. The brand identity is shown through rose iconography which remains relevant throughout in costume. The costume also remains dark throughout (apart from the rose dress, which still links as it has a rose print). Hair colour changes but keeps the same big style which links in with the genre and altogether through colour scheme (black/white/red)the combination becomes a package. Most importantly, the tattoos are a huge icon in my main product and ancillary texts and they remain the same throughout the packages so this is a really strong brand identity link which makes our combination effective.
Friday, 20 April 2012
How effective is the combination of your main product and ancillary texts?
I made a slideshow to show how I used costume, location and cinematography to combine the main product and ancillary texts to become one interrelated package which would be easily recognised by our target audience.
Sum
Sum
Thursday, 19 April 2012
In what ways does your media product use, develop or challenge forms and conventions of real media products?
General Conventions of Pop Music and Our Music
We chose to use a stage scene, similar to that used in Duffy's 'Mercy' as it shows our artist 'in action' and as a real performer which is important to the soul genre. However, we decided to have our artist, Veronica Summer, on the same stage as the band, unlike Duffy. We made this decision because we wanted to show a friendship between our artist and her band, this makes our character likeable and shows how music is important - rather than just being an individual with individual aims. But we did decide to use the long shot which gives the viewer the feeling of watching the band and artist live themselves and creates an overall grandeur of the artist as she stands taller with more status due to the low angle shot. We chose to use bright lighting too but in not such an overbearing way as in Duffy's video as we still wanted our band to be visible as they are part of our genre conventions according to audience feedback(soul = men in black suits).
The bar scene in our video was again inspired by another female soul artist, Amy Winehouse's video for 'You Know I'm No Good'. We decided to go for the same concept, however did local research into finding a brighter bar which fitted our artist and song more appropriately. But we emulated the same positioning of our artist within the frame and the same cinematography of a mid-shot.
Our taxi location was heavily influenced by Duffy's 'Warwick Avenue', we chose to emulate the location similarly however we looked to challenging the convention to create something very similar but with a different feeling attached. We chose to enhance colour in final cut and used balloons as props, we also used both mid and close ups similarly to Duffy but positioned our artist to come across happy and bright - much unlike Duffy. The balloons worked in the same way, to come across bubbly and with happy characteristics, inspired by Paloma Faith.
We used Adele's 'Chasing pavements' as our main inspiration for our outdoor sequences, however rather than just mid-shots we used a variety of close ups, mids and long shots. We wanted to show our artist in a more glamorous light than Adele but still continued to emulate the solemn idea that is put across.
Genre Specific Conventions:
The bar scene in our video was again inspired by another female soul artist, Amy Winehouse's video for 'You Know I'm No Good'. We decided to go for the same concept, however did local research into finding a brighter bar which fitted our artist and song more appropriately. But we emulated the same positioning of our artist within the frame and the same cinematography of a mid-shot.
Our taxi location was heavily influenced by Duffy's 'Warwick Avenue', we chose to emulate the location similarly however we looked to challenging the convention to create something very similar but with a different feeling attached. We chose to enhance colour in final cut and used balloons as props, we also used both mid and close ups similarly to Duffy but positioned our artist to come across happy and bright - much unlike Duffy. The balloons worked in the same way, to come across bubbly and with happy characteristics, inspired by Paloma Faith.
We used Adele's 'Chasing pavements' as our main inspiration for our outdoor sequences, however rather than just mid-shots we used a variety of close ups, mids and long shots. We wanted to show our artist in a more glamorous light than Adele but still continued to emulate the solemn idea that is put across.
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