The animoto video I made (above) combines shots from my music video and ancillary tasks. Although there are costume changes and location changes, the brand identity throughout is strong and this is what links my main product and ancillary texts together. The brand identity is shown through rose iconography which remains relevant throughout in costume. The costume also remains dark throughout (apart from the rose dress, which still links as it has a rose print). Hair colour changes but keeps the same big style which links in with the genre and altogether through colour scheme (black/white/red)the combination becomes a package. Most importantly, the tattoos are a huge icon in my main product and ancillary texts and they remain the same throughout the packages so this is a really strong brand identity link which makes our combination effective.
Saturday, 21 April 2012
How effective is the combination of your main product and ancillary texts?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment