In what ways does your media product use, develop or challenge forms and conventions of real media products?

 THIS IS OUR 2ND DRAFT WORK:
digipack inspirations


This is my 2nd draft advertisement.
I later decided upon audience feedback to challenge forms and conventions by using a different image of just Veronica's eye and a rose with minimal text as the advert as this put across an 'enigma'. I felt that the image was more eye catching and interesting, as well as more likely to draw a customer in through its air of mystery rather than laying everything about the artist out on a page.

FINAL DRAFT WORK:

 In my final draft advert I decided to both use and challenge the forms and conventions of our genre. I chose, based on audience feedback, to use this image instead - people felt it had more enigma and interest attached. This image actually challenges genre because normally the whole artist's face is introduced, instead I wanted Veronica to come across as somewhat mysterious and to generate sales through audience intrigue rather than sexualisation, image etc. I did however, decide to stick with genre conventional brand identity with the iconography of the rose and the red/white/black predominant colour scheme. I did also use alongside this a multicoloured font for the single name 'Technicolour' which matches the technicolour eye effect I produced on photoshop. Although multicolour isn't a general soul genre convention I felt that the colours gave an essence of fun to our artist which would also intrigue the audience.

 In the digipack, we also decided to use the eye image as our front cover for the same reason I decided to also use it for my advert - a sense of enigma, fun and intrigue. Our final digipack does meet some conventions of the genre - iconography, close ups of the artist and red/white/black colour schemes although we also used multicolour in this ancillary text to put across an element of fun and challenging of general genre conventions.