Our artist would most likely be signed to Epic Records, a record label owned by Sony Music. The label was at first known as a Jazz denomination of artists that didn't fit the more mainstream artists of sister company 'Columbia Records'. This really works well for our artist who doesn't want to be seen as a mainstream manufactured singer but also the fact that it is owned by a big company Sony Music, marketing would be effective and reach our target audience.
Other soul artists similar to our own artist Veronica Summer are signed to the label such as Sara Bareilles, Natasha Bedingfield and Paloma Faith. Therefore, our artist would fit in with the label and would be effectively marketed as Epic Records have dealt with similar female soul singers before.
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