Ancillary Text: Digipack. Katie Lee (5117) Kayleigh Hobbs (5093) Cameron Roberts (5170)

How effective is the combination of your main product and ancillary texts?

The animoto video I made (above) combines shots from my music video and ancillary tasks. Although there are costume changes and location changes, the brand identity throughout is strong and this is what links my main product and ancillary texts together. The brand identity is shown through rose iconography which remains relevant throughout in costume. The costume also remains dark throughout (apart from the rose dress, which still links as it has a rose print). Hair colour changes but keeps the same big style which links in with the genre and altogether through colour scheme (black/white/red)the combination becomes a package. Most importantly, the tattoos are a huge icon in my main product and ancillary texts and they remain the same throughout the packages so this is a really strong brand identity link which makes our combination effective.

How effective is the combination of your main product and ancillary texts?

I made a slideshow to show how I used costume, location and cinematography to combine the main product and ancillary texts to become one interrelated package which would be easily recognised by our target audience.

Sum

How effective is the combination of your main product and ancillary texts?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

General Conventions of Pop Music and Our Music

Genre Specific Conventions:

We chose to use a stage scene, similar to that used in Duffy's 'Mercy' as it shows our artist 'in action' and as a real performer which is important to the soul genre. However, we decided to have our artist, Veronica Summer, on the same stage as the band, unlike Duffy. We made this decision because we wanted to show a friendship between our artist and her band, this makes our character likeable and shows how music is important - rather than just being an individual with individual aims. But we did decide to use the long shot which gives the viewer the feeling of watching the band and artist live themselves and creates an overall grandeur of the artist as she stands taller with more status due to the low angle shot. We chose to use bright lighting too but in not such an overbearing way as in Duffy's video as we still wanted our band to be visible as they are part of our genre conventions according to audience feedback(soul = men in black suits).

The bar scene in our video was again inspired by another female soul artist, Amy Winehouse's video for 'You Know I'm No Good'. We decided to go for the same concept, however did local research into finding a brighter bar which fitted our artist and song more appropriately. But we emulated the same positioning of our artist within the frame and the same cinematography of a mid-shot.

Our taxi location was heavily influenced by Duffy's 'Warwick Avenue', we chose to emulate the location similarly however we looked to challenging the convention to create something very similar but with a different feeling attached. We chose to enhance colour in final cut and used balloons as props, we also used both mid and close ups similarly to Duffy but positioned our artist to come across happy and bright - much unlike Duffy. The balloons worked in the same way, to come across bubbly and with happy characteristics, inspired by Paloma Faith.

We used Adele's 'Chasing pavements' as our main inspiration for our outdoor sequences, however rather than just mid-shots we used a variety of close ups, mids and long shots. We wanted to show our artist in a more glamorous light than Adele but still continued to emulate the solemn idea that is put across.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 THIS IS OUR 2ND DRAFT WORK:
digipack inspirations


This is my 2nd draft advertisement.
I later decided upon audience feedback to challenge forms and conventions by using a different image of just Veronica's eye and a rose with minimal text as the advert as this put across an 'enigma'. I felt that the image was more eye catching and interesting, as well as more likely to draw a customer in through its air of mystery rather than laying everything about the artist out on a page.

FINAL DRAFT WORK:

 In my final draft advert I decided to both use and challenge the forms and conventions of our genre. I chose, based on audience feedback, to use this image instead - people felt it had more enigma and interest attached. This image actually challenges genre because normally the whole artist's face is introduced, instead I wanted Veronica to come across as somewhat mysterious and to generate sales through audience intrigue rather than sexualisation, image etc. I did however, decide to stick with genre conventional brand identity with the iconography of the rose and the red/white/black predominant colour scheme. I did also use alongside this a multicoloured font for the single name 'Technicolour' which matches the technicolour eye effect I produced on photoshop. Although multicolour isn't a general soul genre convention I felt that the colours gave an essence of fun to our artist which would also intrigue the audience.

 In the digipack, we also decided to use the eye image as our front cover for the same reason I decided to also use it for my advert - a sense of enigma, fun and intrigue. Our final digipack does meet some conventions of the genre - iconography, close ups of the artist and red/white/black colour schemes although we also used multicolour in this ancillary text to put across an element of fun and challenging of general genre conventions.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

We made this video to show how we used make up and costume to shape meaning and genre in our music video. In this example, our main influence was Amy Winehouse with our use of dark make up, dark clothing, big hair and similar tattoos.




We also used artists such as Duffy and Paloma Faith as inspiration for mise-en-scene in terms of make up and costume. In the Glogster poster below I used images of Paloma Faith which inspired our choices in make up and costume, as well as Winehouse and how...




The image below shows how we also used female soul artist Duffy as an inspiration, we were influenced by her style, particularly in hair to put across a more traditional soul style alongside our more wacky costumes.

How did you use media technologies in the construction and research, planning and evaluation stages?

In the above video I made a commentary on the main creative points of our video and how we used media technology in these parts. We used media technology throughout our video, every colour clip throughout has been enhanced using brightness and contrast and the black and white clips have been adapted to be colourless in the same way.

How did you use media technologies in the construction and research, planning and evaluation stages?

The below video is a commentary explaining how we used Final Cut when editing our music video



In the construction of our Music Video 'Technicolour' we used editing software Final Cut Express. We used Final Cut to put our music video together, interweaving all of our shots with continuity in lip synching despite changes in background, costume and other mise en scene. We also used Final Cut to edit our shots to fit our genre (for example, the opening sequence is traditional Soul black and white) and then to enhance the vibrancy of colour of the rest of our shots using brightness and contrast. This was helpful because our designated day to film outdoors shots had turned out to be really dreary so editing our shots allowed us to create a warm, autumn feel.

How did you use media technologies in the construction and research, planning and evaluation stages?

This is an overview of the technologies I used during the research, planning and evaluation stages of A2 Media and how they contributed to my work: mediatech[1]

How did you use media technologies in the construction and research, planning and evaluation stages?

We plan for this slide to be the 'thank you' slide of our Digipack cover. We used several tools on photoshop to create this effect which included manipulating brightness and contrast, adding text layers and using greyscale.

We used brightness and contrast to enhance the colour so as it would match our music video for which we used the same effect. We also used copy and clone tools on the balloons to fill in gaps of colour where a balloon wasn't placed and create a fuller, more professional effect.

We spent a lot of time cutting layers for the balloons and seperating this from the black and white background, we then enhanced the colours of these balloons using brightness and contrast tools.