The music video for Lenka's 'The Show' works effectively as promotional media for the artist as she is the main subject throughout the video. As well as being the main subject for the 'plot' of the video, in the majority of shots, which range mainly between mid and close-ups, as shown in the .gif image (right) and the contact sheet (below), the artist is placed central within the frame. This is not only conventional for music videos but also sells the artist as the product creates a virtual relationship between the viewer and the artist which may convince somebody to buy the record.
The vocals from the artist herself are soft and sweetly spoken which is further reflected by uses of costume and make-up as shown by the contact sheet below.
Uses of stop-motion and puppetry in the video creates a 'childlike' feel and further suggests the artist's innocence and femininity which fits the indie-pop genre - although it could be considered a juxtaposition to pop as a lot of female contemporary artists choose to use sex-appeal and power rather than innocent, vulnerable 'prettiness' (such as Lady GaGa and Rihanna). Lenka's style choice may appeal to young females more so than males as she provides a perhaps more stable and respectable role-model to girls than artists who expose themselves to sell records. The artist herself is smiling almost throughout the whole video which again juxtaposes the conventions of pop as she doesn't pose as sultry or seductive - however does fit the indie-pop genre more aptly as this genre carries common conventions of pop but relies less on sex-appeal. This also builds Lenka's personality for the viewer, she comes across as welcoming, sweet and friendly which may attract people to her character, become a fan and buy the song which would suggest Lenka's 'The Show' music video is an effective promotion for the song.
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