Beyonce's video for 'Best Thing I Never Had' is somewhat a contrast to Beyonce's usual music videos which tend to use darker colour schemes and costume to create a sultry and seductive effect. Her video for 'Best Thing I Never Had' does somewhat fulfill the conventions for sex appeal in a music video however in a much more 'classy' and pure fashion for only one scene is considered seductive and features the artist in white corset-style lingerie. The use of colour for costume is white/off-white/cream throughout and portrays Beyonce's 'classiness' as an artist as she becomes somewhat a veteran of r'n'b and pop amongst the new generation of younger artists as she's been active in the music industry since 1997 (despite being only 29 years old). The decision has been made in Beyonce's case to portray the artist as being able to show classiness yet be sexy in a market dominated by new artists using sex appeal shamelessly to sell records. Both of Beyonce's music video styles are conventional to the pop genre - 'Best Thing I Never Had' taps in to the luxurious and expensive portrayal of artists, she's filmed in a stunning setting on a rich golf course, in amongst beautiful architecture and in a large, insanely clean white apartment (all of which pictured beneath).
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| Best Thing I Never Had by Beyonce (Current Style of Music Video) |
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| 'Sweet Dreams by Beyonce' (Former Style of Music Video) |
The video overall is effective as a promotional tool for the artist's single as it creates an image of classiness and respectability as well as sex appeal which would attract both men and women who see Beyonce as an inspiration or role-model. The artist, as following convention, is the main focus of the whole video and this is accentuated by the highly cinematic use of cinematography and camera work which literally makes Beyonce the only 'focused' subject and all background out of focus as if the video has been filmed on an SLR camera.
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