Tuesday, 23 August 2011

Analysis of a Rock Video 3

The Killers - Somebody Told Me


The Killers' 'Somebody Told Me' was the band's debut single and so promotionally, the video introduces the band and their music so therefore the video is really important to the band's career and hopefully 'springboarding' them into success.


The main feature of the video is, of course, the band simply playing the song and most importantly frontman, Brandon Flowers. Unlike some rock music videos, dark and understated, 'The Killers' debut video is colourful and flambuoyant in comparison, however in-keeping with the conventional band set-up. 


The video was shot in a desert location with a giant LED screen set-up with the band's logo rolling across the display. The LED screen in particular adds to the flambuoyance of the song's video, which Brandon Flowers refers to himself as 'Our most Vegas-influenced song on the album'. This reflects the essence of the band who are referred to as more of a New Wave/Alt.Rock genre than pure rock, this allows for new trends and styles without entirely breaking the conventions of rock music videos. 


The video works well as a promotional tool because the viewer understands the essence of the band and is introduced effectively to Brandon Flowers. 'The Killers' come across as fun, bright and fresh which again, appeals to their audience.



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