The Maccabees - X-Ray
The use of stop motion instantly makes the video edgy and fun to watch - thus fitting in with the alternative rock music genre (a style of music which depends on uniqueness and edginess). However, despite being conventional to the genre the stylistic nature of the video comes across as quite amateur, although this is the general effect of stop motion animation, the lighting further adds to this as well as the stop-start nature of the paint scene (picture 4 & 5). Although this stop-start technique was clearly a stylistic choice by the editors and producers of the video, it conveys an unprofessional and amateur feel.
Changes in location throughout avoids viewer fatigue, however there aren't any costume changes and the colour scheme remains dominantly black/white/grey throughout. Further to this, conventionally in a rock music video the viewer would be introduced to and see the band/artist performing the song which isn't seen in this example.
All in all,the video is very effective, enjoyable to the viewer and conventional to the genre, apart from the lack of band related shots.
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