I put together a mood board made up of publicity and performance photographs of artists from our chosen genre, soul. These artists are established and largely successful within the genre, these include Paloma Faith, Amy Winehouse, Duffy, Plan B and Seal.
The majority of these artists like to be shown as serious and powerful rather than 'sexy'. In particular, Amy Winehouse and Adele stand out in their image as they're both known for having a brand image unconventional to the music industry itself. Amy Winehouse's instantly recognisable grungy, 'scruffy' style made her an international hit, however it differs greatly from the typical image of a chart topping star - preened and pefected. Adele has also been in the centre of controversy due to her weight and the fact that she is larger than the usual stick-thin pop artists we are used to seeing on the screen. Adele's image has earned her a lot of respect and fans from the public and has contributed greatly to her development of a brand image and making her a recognisable figure both nationally and internationally.
Gemma
ReplyDelete1. Soul
2. The moodboard is good as it shows a range of artists from the genre whilst also showing the album covers and professinal photo shoots.
3. Conventions I can see include nearly all the shots are close ups on the artist face and not seeing their bodies that much. All of them are solo artist who look powerful. The main colour scheme seems to be dull colours and with a bit red.
4. You could include more live performaces or shots from a music video.