Low Budget Idea 2

The Fix - Just Got Paid

This low budget idea is particularly effective in creating a professional feel and linking perfectly to the conventions of the 'boyband' pop genre.

Both the smart suit costume and casual, fashionable costume changes are conventional as they would appeal to females and would make the boys attractive to their female fans - the main target audience for boy bands. The change in costume also counteracts viewer fatigue and minor details such as hair styling and smiling throughout also links into the genre and conventions.

The three locations also help to avoid viewer fatigue as the placement of the band is consistently switching. The lit 'studio' scenery (as seen in screenshot 1) is highly reminiscent of British boyband JLS' video for debut single 'Beat Again' and therefore a conventional influence to this low budget idea becomes evident (pictured below).

JLS video, similar to location/lighting setup to The Fix-Just Got Paid

The cinematography is fairly simple, some slight camera movement and shots mostly interchanging between long shots (for dance moves) and close ups (to see the members of the band) which is very typical of the pop genre. The editing is very precise and in-time with the sound, again this pristine, perfect cutting is related to the genre whereas a rock video is more likely to be more decidedly 'rough around the edges' as an artistic choice.

As a video, this low budget idea is highly impressive and professional looking. The video's attention to detail and convention makes it particularly effective.