What have you learned from your audience feedback?

We showed the first draft of our music video (as it was at that point) to our class and asked them to give comments on what they thought we did well on and what aspects of our video need to be improved.  This was our first real collection of wide audience feedback and so we decided to film the screening taking place, which is the video above.

From this we found that our audience liked our use of location, Kayleigh's performance and colour. However, our audience also commented on the length of opening shots and from this we decided to increase shot rotation to avoid viewer fatigue. It was also said that we needed more close ups of our artist to create a brand identity and allow the audience to recognise and identify with her. With this information we used Final Cut artificial zooms and camera movements to create the effect of a close up as well as filming more shots in a new location using more close ups.

The most important information we took away from this was the comments on shot rotation and we ensured during our next shooting that we looked at what we had collected as audience feedback so that we knew when we came back to editing that we had used the feedback in such a way to improve our work.