We gathered a focus group of our target audience to attend a screening of our second draft Music Video to 'Technicolour'. Here they were filmed watching the video and making comments on what they thought went well and what they thought didn't really work, they were asked also to fill in a survey following this as a basis for both qualitative and quantitative data which we could interpret and analyse.
Following this we asked our 20 viewers to fill out a survey on Survey Monkey which we could use to evaluate our video and to know for our final draft, what we could improve on.
The above graph is an interpretation of the results drawn from 'What was your favourite location in the music video?' with the majority voting for the stage scenes. On further questioning we found in most cases that this was due to Mise-en-scene and people liked the way the costume and location fitted together in a way similar to the style of Amy Winehouse. Upon this we decided to film more scenes of our artist, Veronica, in this costume.
Most felt that our video did meet the conventions of the pop-soul genre. Comments from the 3 that said otherwise mainly revolved around seeing more of the black and red costume seen in the stage scenes, as they are Winehouse-esque and these parts best fit the genre. We used this feedback to decide to have another video shoot in the same costume but in another location which would be edited into our final draft video.
Most said that our artist was similar to Amy Winehouse and Paloma Faith, many commenting that our artist was mainly a hybrid between the two in terms of attitude and costume, with some references to Duffy (the taxi location and hair styling). Upon further questioning, the target audience said this was effective because it met the conventions of genre but also introduced something different and interesting.
No comments:
Post a Comment