We want our artist to be a mix between the 'left wing' and 'right wing' of soul music a bit like Paloma Faith, although our artist probably wouldn't have the same 'over the top' lady Gaga-esque style traits as Paloma but we'd use a mixture of tattoos and smart dress to create a middle-way female soul artist.
We will represent them as a classic soul artist with a modern edge, similar to Paloma Faith, but a little more conventional and recognisable as a soul singer. Below I've annotated an image of Paloma Faith, which is quite dissimilar to her usual image but represents the image our group would like to create for our artist.
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