Questionnaire Audience Analysis: Results.

Following are the results that came from the questionnaire that Kayleigh, Cameron and I created on Survey Monkey for audience research.

As you can see from the above graphs, we managed to gather data from an equal amount of males and females, therefore the results are applicable to both men and women and are reliable in this way. However, we didn't collect a vast range of ages but mainly from the 16-24 bracket, this is valid despite Soul being a genre that ranges to older people too because the type of artist that we wish to emulate (Paloma Faith) has a target audience of this demographic.

'Which of these soul artists do you find most interesting/enjoyable to listen to?'

This graph was in response to the question above, the analysis clearly depicts that Adele and Amy Winehouse are the most popular artists in our sample closely followed by Plan B. However, due to the fact that our artist is female, the statistics shown by the positive response to Adele and Amy is most helpful - we have since decided, based on this evidence, to use a song by female artist Paloma Faith, who isn't mentioned in this questionnaire. This is because she has an 'edgy-ness' in style similar to that of Amy Winehouse, however she does have a less grungy element which relates to Adele therefore 'all bases' are covered.

What do you associate with Soul music/music videos?

This graph shows that when asked about the conventions of a Soul music video, the most common aspect associated with this by our sample was backing singers. Backing singers in soul music have been evident since its origins in the motown era and we have decided as a group to ensure that backing singers are used in our own music video as this would link to audience ideas of soul music conventions. As well as this well dressed males was voted highly as an associated aspect to soul music, we have discussed using male dancers in black or grey suits in our video (similar to Duffy) therefore our video should meet the conventions. As well as this we also plan on using orchestral instruments and glamorous clothing which have both scored highly.