Our Ideal Audience

Our ideal audience would be devised of both males and females, although prodominently females who would see our artist as an aspirational figure. The age range would be a wide market of about 16-30 although there may be a smaller market for older adults up to around 50 years old as the Soul genre has roots in this era. However, our artist will be a 'contemporary pop-soul' performer more similar to Paloma Faith, Duffy and Amy Winehouse than original soul artists like Diana Ross. Because our artist is British and would be releasing her track in Britain, caucasian audiences would be most dominant for our artist but as Soul is a genre of Afro-American origin so this would most certainly play a part in our target audience especially if our artist became more internationally successful.

Our target character would be somebody that has a large recreational interest in Music outside of work or studies, unless they worked in the music career. In terms of musical taste, our target audience would listen to artists such as Paloma Faith, Amy Winehouse and Adele but away from the Soul genre they'd also like artists such as Lana Del Rey, The Beatles, Frank Sinatra and Belle and Sebastian. Although this taste could be considered 'eclectic' our target is to reach people that have an interest in music over a wide span of time and genres such as indie, soul, blues and big band but most importantly they like artists that make their own and write their own music. They'd also enjoy art, socialising and going to the cinema most probably to see Cult adventure/fantasy films such as Harry Potter and smaller, indie cultural films outside of this. Our character would also enjoy watching classic films.

Our target audience would be the type of person to take a large interest in politics, history, art etc and work hard enjoying music on the side. We imagine our audience would look and dress similarly to the three above images. These would be the type of people that would shop in places like Topshop and Urban Outfitters but would also spend a lot of time searching through charity shops and vintage clothing stores in order to perfect their 'eclectic' vintage look which is highly fashionable at the moment. Our artist will be tapping into this with her use of tattoos which is something we also would expect our target audience to be interested in as it links directly to this style.

Mainly our target audience would be able to relate to our artist through style and interest in art/music.