Technical Tutorials

During our technical tutorials we learned how to effectively use the green screen in a way which could be applied to our own music video when we put it into production. We both performed in front of the green screen and practiced as a crew by setting up/holding the green screen in place/filming/lighting for other groups also doing their technical tutorials. I thought that this time using new technologies was really effective as I learned a lot about how to use chromakey for Green Screen when editing our footage and it gave our group some new inspiration for our upcoming project.


We also had technical tutorials in practicing using photoshop for our publicity photos which will be used on our digipaks and advertisments.

We practiced this cover in a group in class. The photograph itself is really effective as a publicity photo and relative to the genre, the use of a music book suggests a real musical knowledge which is conventional to soul.  Although the photograph composition and it's connotations are well thought out and effective, we found when we completed this draft that we weren't happy with the font. The font is too patterned to fit with the detail of the photograph and isn't bold enough to stand out amongst other CD covers, although it is somewhat relative to the Paloma Faith 'rockabilly' side of the genre, it doesn't quite fit with this photograph where our choice of mise-en-scene is a little more Duffy-esque. However, in our final product, we'd probably use a different approach much more suited to the font.

I produced this draft cover at home to gain some more practice. I found this cover a lot more effective than our first try as a group because I tried to use colour to portray conventions of the genre, black and white is often seen in publicity photos (shown below) and the deep colours such as red connote passion and are often used in soul to show how soul artists are passionate about music. The block coloured font is a lot more effective and 'stand-out' than the other cover and I personally believe works a lot better alongside the publicity photograph. However, we do not yet have a confirmed artist name or album title so we do need to work on this as a group.

The use of colour and placement of artist name is very similar to the Duffy example thus showing application to genre conventions in my own work.